More than 2/3 of the target group observes and reads our content
Almost half of the readers experience the ads in our products as positive
More than 1/3 of readers will search for further information about our customers
European Media Partner is founded by Fredrik Thorsson and Jonathan Andersson in a small office in Malmö (Sweden). The Idea was to distribute the supplement in a leading daily newspaper. To give the supplement maximum attention, it was inserted in Sydsvenskan, the leading daily newspaper in the South of Sweden. The two founders created the whole product themselves and realised that Content Marketing is a trending concept that works. Shortly after the first supplement was published, they took a decision to expand the operations in Sweden and to look towards the international market.
In February 2013, the first Project Managers are employed and we move into a larger office at Östergatan in Malmö (Sweden). In April, we are 12 employees and move to new offices at Stortorget in Malmö. During the year, we publish 36 themed supplements in Sweden via the daily newspaper Sydsvenskan. The supplements are about topics such as Property Development, Energy, Logistics, Health, Research and Development, Business Law, etc.
The company faces significant international expansion and takes a decision to open offices in Hamburg (Germany) and Copenhagen (Denmark). Simultaneously, we move into new, larger premises at Hamngatan in Malmö (Sweden), the current head office of the EMP Group. We expand from being about 15 employees, at the end of 2013, to 60 employees in April 2014. Jonathan moves to Germany to set up the office there, while Fredrik remains in Sweden as we are expanding rapidly on the Swedish market. In Sweden, we start collaborating with new distribution partners such as Dagens industri, Svenska Dagbladet, Dagens Nyheter and Göteborgs-Posten. We publish over 100 themed supplements that year on three markets. By 2014 we are one of the leading players on the market in Sweden.
The company expands in Germany and, from the Danish office, we also publish the first themed supplements in Norway. The Danish office moves into new larger premises at Strøget, in the heart of Copenhagen. The German office moves into new premises at Neuer Wall in the centre of Hamburg.
During the year, we invest heavily in developing products for the digital market. The company goes from offering “only” a print product to also offering digital solutions to our customers. After much testing, we launch our first campaign sites. We are now creating Cross-media campaigns (print and online). The first step is to build separate web-sites for each campaign and fill them with content about the topic. We create and distribute nearly 200 campaigns in four countries throughout the year, and reach about 80 employees in the entire corporate group. We now have more than 60 different topics for our special interest campaigns.
At the beginning of the year we decide to expand by opening an office in Amsterdam (The Netherlands). Jonathan moves there, together with two employees from the Swedish office, to start up the operations.
After more testing, we see that the cross-media campaigns are well received by our clients and we begin to offer our customers more digital complements to the print campaign. We understand that the combination of print and digital is an important step for the future, therefore additional and considerable investments in the digital products are being made.
A major focus during the latter part of 2016 has been to improve our layout and editorial concepts, both in print and digital. The initiative has resulted in that we will now distribute our products under the name of “Analysis”, to further emphasize the topic, and help our customers further build their brands and reach out to new and established clients.