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This is a summary from Forbes and CoreDNA, with explanation from our Content Studio, when it comes to marketing trends for next year. As you can see Content Marketing and Native Advertising will increase together with quality and niched content. 1 – Brands Will Create More Super Niche Content/Sub-Brands Why? We create so much content these days and it’s more important than ever to stand out. One way of doing this is to create in-depth content and content for a smaller niche. So, pretty much...

Photo: Fredrik Stehn European Media Partner, an international content marketing agency with headquarters in Malmö, has for the second consecutive year been nominated for the Swedish National Communication award – Publishingpriset.   The winner is selected on the 7th of November. European Media Partner is nominated in the category “Best Print Supplement” for Analys Almedal, which was distributed in Dagens industri last June. "Being nominated for the second consecutive year shows that our product continues to maintain a high quality. We are proud of this, but...

The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...

This is how we do it in Neuer Wall in Hamburg, Germany. [video width="854" height="480" mp4="http://europeanmediapartner.com/wp-content/uploads/2018/04/EMP-Germany.mp4"][/video]   BACK TO NEWS...

There is one company in the Netherlands that has been leading the way with their content marketing strategy ever since 1954. And it’s a company that you’ll find on almost every street corner: your everyday supermarket, Albert Heijn. In 1954 Albert Heijn started their print special Allerhande, a magazine full of recipes, interviews with chefs and inspiring articles about food. And those foods could of course be bought at Albert Heijn.        Over the years, Allerhande has become a massive...

Native advertising is paid advertising and part of Content Marketing. The ads are named Sponsored Content, Advertorial, Branded Content or Company presentation (We find many names for those we love). Why Native Advertising? 1. It doesn’t tell you to buy something for ONLY € 9,99! – It tells you why you need the product 2. Native Advertising gives you knowledge via experts – Tell your customers what you are good at 3. Native Advertising tells a story – What is the story behind a product/project? You remember...

We all know that Content Marketing works. But what's even more important than before is the distribution. Just to give you a quick reminder about Content Markting before we head into distribution. You create great content by making it: Interesting for the target group Valuable for the target group  Relevant for the target group Honest   Once again: Don't forget that Content Marketing is THE most talked about marketing tool today.   Distribution is the new KING? But Content Marketing is nothing without the marketing part. You need to market your...