The pros and cons of influencer marketing

11/02/2020

Influencer marketing is one of the latest trends in the marketing field. Companies are using this trend to attract more attention and generate higher sales. many people think that influencers are always directly associated with “sponsored posts”, such as a picture with a product presentation on Instagram. But this is not the case:...

Consumer trends in the Netherlands

05/02/2020

In the Netherlands, an interesting ‘whitepaper’ was published from the national consumer guide in cooperation with PostNL. In the research conducted the big question was do consumers find it important to be approached in a personal way by companies? Companies are trying to approach us in a personal way, but is that still personal? The...

Print is hot

05/02/2020

“The most interesting trend right now is that print media is going against all mega trends, where it has long been counted out.” “Over a year ago CMA published a report into the future of print, a report that a decade or so ago no one expected they would be reading in 2018. The bald facts about print’s decline are well documented. For...

The greatest Content Marketing campaign ever made 

29/01/2020

Let’s talk about the most important trends that we should follow when it comes to advertising and marketing campaigns. Some oft hem are already followed by us, some may be new for some of you – but it’s always good to remind and educate yourself about the possibilities.

Content Marketing is about education

29/01/2020

Let’s talk about the most important trends that we should follow when it comes to advertising and marketing campaigns. Some oft hem are already followed by us, some may be new for some of you – but it’s always good to remind and educate yourself about the possibilities.

7 BIG changes in marketing trends

20/01/2020

Let’s talk about the most important trends that we should follow when it comes to advertising and marketing campaigns. Some oft hem are already followed by us, some may be new for some of you – but it’s always good to remind and educate yourself about the possibilities.