Content Specialists

European Media Partner is a leading content marketing agency, producing specialised cross-media campaigns across Europe. The campaigns, produced under the name “Analysis”, are distributed with the leading daily newspapers as well as on our campaign and partner websites.
Since the start in 2012 we have grown to become a major player on the European market. With 5 offices across Europe our 100+ employees  produce 300+ campaigns on a yearly basis, reaching six markets. We are a young, fast growing company with a strong vision and aim to change and impact the European media landscape.

We Believe In Content With A Purpose

Our mission is to ensure that our customers’ messages reach and impact their target audience. In order to gain maximum attention and results, all of our campaigns are created from scratch with a high level of journalism and strict editorial guidelines.

All campaigns are produced in-house by us and distributed via leading European media, such as daily newspapers, magazines and many of the leading news and industry websites. A campaign from European Media Partner impacts hundreds of thousands of people and is an excellent way to reach a specific target group.

We focus on content marketing and native advertising, combined with both print and online media as a cross-media solution, resulting in the highest return on investment for our clients.

Improving Business Through Content


More than 2/3 of the target group observes and reads our content

Positive towards ads

Almost half of the readers experience the ads in our products as positive


More than 1/3 of readers will search for further information about our customers

Our Journey

  1. European Media Partner is founded by Fredrik Thorsson and Jonathan Andersson in a small office in Malmö (Sweden). The Idea was to distribute the supplement in a leading daily newspaper. To give the supplement maximum attention, it was inserted in Sydsvenskan, the leading daily newspaper in the South of Sweden. The two founders created the whole product themselves and realised that Content Marketing is a trending concept that works. Shortly after the first supplement was published, they took a decision to expand the operations in Sweden and to look towards the international market.

  2. In February 2013, the first Project Managers are employed and we move into a larger office at Östergatan in Malmö (Sweden). In April, we are 12 employees and move to new offices at Stortorget in Malmö. During the year, we publish 36 themed supplements in Sweden via the daily newspaper Sydsvenskan. The supplements are about topics such as Property Development, Energy, Logistics, Health, Research and Development, Business Law, etc.

  3. The company faces significant international expansion and takes a decision to open offices in Hamburg (Germany) and Copenhagen (Denmark). Simultaneously, we move into new, larger premises at Hamngatan in Malmö (Sweden), the current head office of the EMP Group. We expand from being about 15 employees, at the end of 2013, to 60 employees in April 2014. Jonathan moves to Germany to set up the office there, while Fredrik remains in Sweden as we are expanding rapidly on the Swedish market. In Sweden, we start collaborating with new distribution partners such as Dagens industri, Svenska Dagbladet, Dagens Nyheter and Göteborgs-Posten. We publish over 100 themed supplements that year on three markets. By 2014 we are one of the leading players on the market in Sweden.

  4. The company expands in Germany and, from the Danish office, we also publish the first themed supplements in Norway. The Danish office moves into new larger premises at Strøget, in the heart of Copenhagen. The German office moves into new premises at Neuer Wall in the centre of Hamburg.

    During the year, we invest heavily in developing products for the digital market. The company goes from offering “only” a print product to also offering digital solutions to our customers. After much testing, we launch our first campaign sites. We are now creating Cross-media campaigns (print and online). The first step is to build separate web-sites for each campaign and fill them with content about the topic. We create and distribute nearly 200 campaigns in four countries throughout the year, and reach about 80 employees in the entire corporate group. We now have more than 60 different topics for our special interest campaigns.

  5. At the beginning of the year we decide to expand by opening an office in Amsterdam (The Netherlands). Jonathan moves there, together with two employees from the Swedish office, to start up the operations.

    After more testing, we see that the cross-media campaigns are well received by our clients and we begin to offer our customers more digital complements to the print campaign. We understand that the combination of print and digital is an important step for the future, therefore additional and considerable investments in the digital products are being made.

    A major focus during the latter part of 2016 has been to improve our layout and editorial concepts, both in print and digital. The initiative has resulted in that we will now distribute our products under the name of “Analysis”, to further emphasize the topic, and help our customers further build their brands and reach out to new and established clients.

  6. The Analysis concept is now established throughout our global cooperation, both online and offline.

    We continue on our path to become the biggest Content Marketing agency in Europe. Last August, we opened an office in Oslo, right by Karl Johans Gate.
    We distributed our first cross-media campaigns from the Norwegian office in the fall of 2017 and the response was great. Norway is looking forward to 2018 and what it has to offer.

    European Media Partner Sverige were nominated for the big Publishing Prize (Publishingpriset) for best supplement in Sweden. We didn’t win but came third which is fantastic news for us! It shows we are making quality products and create content with a purpose.

Join Us

Do you want to join a dynamic and expanding company that can offer exciting opportunities?

Find out more about what we can offer and who we are looking for.