Aim for the Target (Audience)
One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach more qualified consumers is to target smaller, more specific groups.One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach more qualified consumers is to target smaller, more specific groups.
WHAT IS A TARGET AUDIENCE?
“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market,” marketing author Philip Kotler once said.A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services.Businesses typically use demographic information to define their target audience. Examples of common demographic information include:
• Education level
• Marital status
WHY IS IT SO IMPORTANT?
Since it’s impossible to reach everyone at once, narrowing your focus to a core audience helps you to develop an effective marketing strategy. It helps your company craft a messaging strategy that appeals directly to the type of consumers who are more likely to convert into customers.
In our line of work – the target audience is important. It’s what Content marketing is all about – distributing the right content to the right person, at the right time. It is also more cost-effective to refine your audience, because your campaigns are run on a smaller, more focused scale.
HOW TO DEFINE A TARGET AUDIENCE
The first step to building a successful marketing campaign is defining its target. To get stared, you can ask yourself simple questions like:
• Are your target customers male or female?
• About how old are they?
• Where do they live?
• What are their interests?
• Are you talking to a consumer or a professional?
• Will the target audience be open to your campaign?