Benefits of native advertising

Native advertising, or as we like to call it, Partner Content, is quickly gaining popularity in the marketing world. It focuses on the idea of creating an advertisement that blends in with its surroundings. In our case, that means the partner content blends in perfectly with our editorial content. Rather than disrupting the customers attention and experience, the partner content has a very similar look as the content it is viewed in.Native advertising, or as we like to call it, Partner Content, is quickly gaining popularity in the marketing world. It focuses on the idea of creating an advertisement that blends in with its surroundings. In our case, that means the partner content blends in perfectly with our editorial content. Rather than disrupting the customers attention and experience, the partner content has a very similar look as the content it is viewed in.

 

And the numbers show that this is effective, according to a study done by Sharethrough and the IPG Media Lab, customers are not only 25% more likely to look at native advertisements, they’re also 53% more likely to engage with the advertisement in a positive way. But what are the main benefits of this way of advertising? According to ExactDrive, they’re the following:

 

1.

Native advertising captures more attentionAn advertisement has no purpose if it cannot grab the attention of your target audience. Native advertising campaigns generally offer higher viewing rates, greater conversions, and more engagement than almost any display advertisement (banners, widgets, etc.). If you do native advertising right, you even have the chance your audience will do the marketing campaign. They will share your sponsored tweets, Facebook posts and articles with the world.

 

2.

Native advertising builds up relevanceThe more a company engages with an audience by using their own language and tools, the more they’ll be able to develop a relationship with their target market. And creating a great relationship with your customers is key. When brands tailor the content of their native advertisement to the target audience’s tastes and preferences, in the right media, they improve their level of shareability. And, of course, the potential of going viral is highly beneficial to your brand.

 

3.

Native advertising empowers customersWhen shopping, most customers aren’t looking for a new product or service. They’re looking for a solution to their problem. They thus appreciate brands that deliver valuable content from brands that want to provide assistance, rather than simply make money. Native advertising creates the possibility to present branded content in a subtle and convincing way, that offers useable and empowering information to customers.
The main advantage of native advertising is the opportunities for engagement that it offers. It provides companies with ideal solutions for interaction and sharing.

 

P.S. Want to have a look at some of the best native marketing campaigns and learn from them? Check out this amazing whitepaper that Hubspot has created. It even tells you what ideas you can take from them and use in your own pitches to our customers: http://bit.ly/2UCUHXO.

 

Sources:
http://www.exactdrive.com/news/3-powerful-benefits-of-native-advertisinghttps://www.forbes.com/sites/jeffbercovici/2013/05/03/study-shows-native-ads-outperform-banners-mostly/