A really good story goes beyond the goal of pure entertainment: It remains in the memory and manages to inspire its listeners to become their own storytellers. But how can companies use the gift of storytelling for themselves?   Stories engage the listener – let him or her think along and experience personally. In this sense, innovative marketing relies on storytelling along with strong images. But a story does not write itself. The following 10 tips should be followed by companies in...

Read all the nice facts on how it’s going with the content marketing in Denmark this year compared to 2017. It is worth having a look at, no matter which country you are in!   Click on the image to see the facts.   The report can be downloaded (only in Danish, unfortunately) here: https://pages.brandmovers.dk/content-marketing-i-danmark-2018...

This week, we want to introduce you all to one of our senior campaign managers. Roos Naftaniel has been working with us for a year now, so it seems only fair to show you the face behind the sales mails. Who are you? “My name is Roos Naftaniel, I’m 28 years old. Right now, I’m living in Amsterdam, but I’m moving to Badhoevedorp next week.”   How many projects have you done? “Right now I’m working on my fifth project, which is the Christmas Guide...

Native advertising works best when the content matches perfectly with the look and feel of the editorial content surrounding it. One website that has truly understood this is Buzzfeed. Their content is usually funny and not to be taken too seriously. And their native ads are the same. Take a look at the following examples:   https://www.buzzfeed.com/callofduty/jokes-only-call-of-duty-fans-will-get?b=1#.xnW66RoWVO This post has a clearly defined audience, which gives it a touch of exclusivity. Jokes and memes though? Those are Buzzfeed’s core business.   https://www.buzzfeed.com/h2/osmo/hbo/10-feelings-all-nyc-girls-have-at-least-once?b=1#.qxNBB4QVmg Content that you can...

When done right, native advertising can be one of the biggest opportunities for publishers and brands alike. Traditional brand ads, both in print and online no longer interest consumers the way they used to. But what can make a native ad successful?   First of all, there is a fine line between catering to your advertisers’ commercial needs, and the audience’s wish for reliable and trustworthy journalism. Native advertising pushes the boundaries between the editorial and commercial sides of business, which can...

This is a summary from Forbes and CoreDNA, with explanation from our Content Studio, when it comes to marketing trends for next year. As you can see Content Marketing and Native Advertising will increase together with quality and niched content. 1 – Brands Will Create More Super Niche Content/Sub-Brands Why? We create so much content these days and it’s more important than ever to stand out. One way of doing this is to create in-depth content and content for a smaller niche. So, pretty much...

Irian Rajic er fra den 1. august 2018 tiltrådt som adm. direktør i den danske afdeling af European Media Partner Danmark ApS, der er et af Europas største content marketing-bureauer. Irian Rajic er 28 år, kommer fra en stilling som vicedirektør samt business developer i European Media Partner Danmark ApS og blev for blot fire år siden kandidat i International Virksomhedskommunikation fra Syddansk Universitet. Irian Rajic er desuden formand for kommunikationskomitéen i Junior Chamber International (JCI) Danmark – netværket for unge...

Photo: Fredrik Stehn European Media Partner, an international content marketing agency with headquarters in Malmö, has for the second consecutive year been nominated for the Swedish National Communication award – Publishingpriset.   The winner is selected on the 7th of November. European Media Partner is nominated in the category “Best Print Supplement” for Analys Almedal, which was distributed in Dagens industri last June. "Being nominated for the second consecutive year shows that our product continues to maintain a high quality. We are proud of this, but...

The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...