We will integrate our EMP Content Studios more in the concept development and the making of native ads. We have tried it out in Sweden and have made mistakes, underestimated the time requirement but also created some really nice ads and more importantly – we are producing more Native Ads than ever before and in new different ways (e.g. infographics, new concepts of selling it etcetera). Thanks to our Content Studio and an open mind and great mindset by you –...

Our campaigns have had different names during our lifetime. In the beginning they were all named ”Our new…”. E.g ”Our new seniors”. The reason for this was simple. We were new and wanted to make a statement and position ourselves as the ”Our new…”-paper. So people could recognize us easily. This was a success and after a while people started to tweet about this ”Our new…”-phenomena in their daily newspapers on Twitter. We grew and found new topics to write about...

Photo: Fredrik Stehn European Media Partner, an international content marketing agency with headquarters in Malmö, has for the second consecutive year been nominated for the Swedish National Communication award – Publishingpriset.   The winner is selected on the 7th of November. European Media Partner is nominated in the category “Best Print Supplement” for Analys Almedal, which was distributed in Dagens industri last June. "Being nominated for the second consecutive year shows that our product continues to maintain a high quality. We are proud of this, but...

The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...

There is one company in the Netherlands that has been leading the way with their content marketing strategy ever since 1954. And it’s a company that you’ll find on almost every street corner: your everyday supermarket, Albert Heijn. In 1954 Albert Heijn started their print special Allerhande, a magazine full of recipes, interviews with chefs and inspiring articles about food. And those foods could of course be bought at Albert Heijn.        Over the years, Allerhande has become a massive...

Native advertising is paid advertising and part of Content Marketing. The ads are named Sponsored Content, Advertorial, Branded Content or Company presentation (We find many names for those we love). Why Native Advertising? 1. It doesn’t tell you to buy something for ONLY € 9,99! – It tells you why you need the product 2. Native Advertising gives you knowledge via experts – Tell your customers what you are good at 3. Native Advertising tells a story – What is the story behind a product/project? You remember...