When done right, native advertising can be one of the biggest opportunities for publishers and brands alike. Traditional brand ads, both in print and online no longer interest consumers the way they used to. But what can make a native ad successful?   First of all, there is a fine line between catering to your advertisers’ commercial needs, and the audience’s wish for reliable and trustworthy journalism. Native advertising pushes the boundaries between the editorial and commercial sides of business, which can...

This is a summary from Forbes and CoreDNA, with explanation from our Content Studio, when it comes to marketing trends for next year. As you can see Content Marketing and Native Advertising will increase together with quality and niched content. 1 – Brands Will Create More Super Niche Content/Sub-Brands Why? We create so much content these days and it’s more important than ever to stand out. One way of doing this is to create in-depth content and content for a smaller niche. So, pretty much...

Photo: Fredrik Stehn European Media Partner, an international content marketing agency with headquarters in Malmö, has for the second consecutive year been nominated for the Swedish National Communication award – Publishingpriset.   The winner is selected on the 7th of November. European Media Partner is nominated in the category “Best Print Supplement” for Analys Almedal, which was distributed in Dagens industri last June. "Being nominated for the second consecutive year shows that our product continues to maintain a high quality. We are proud of this, but...

We have started up a small office in Stockholm – the capital of Sweden. It’s a one man show at the moment but if the situation allows it we will grow there as well. The man behind the desk in Stockholm is Andreas ”Gekko” Hörlin. He will be working with a brand new product and we are super excited to were this will end.   BACK TO BLOG...

As you know we are working on building the new content department called ”The Content Studio”. As a natural part of this we have designed a new logo and are working on a special website to promote what we do and how we can help our clients. This is the result of the logo: As a way of developing we will also to a make over of our ”Analysis” title and rebrand it. This will be presented this fall. But the...

We are happy to announce that our Swedish office have been nominated to the big Publishing Prize – Svenska Publishingpriset – for best print supplement. And guess what – this is the second time in a row! This is from last year when we ended up runner up third. This is good news and shows that our products are great and of superior quality. To be nominated you need to meet certain criteria: – Design – Text content – Visual content – Print, Repro, choose of...

The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...

This is how we do it in Neuer Wall in Hamburg, Germany. [video width="854" height="480"][/video]   BACK TO NEWS...