We have started up a small office in Stockholm – the capital of Sweden. It’s a one man show at the moment but if the situation allows it we will grow there as well. The man behind the desk in Stockholm is Andreas ”Gekko” Hörlin. He will be working with a brand new product and we are super excited to were this will end.   BACK TO BLOG...

As you know we are working on building the new content department called ”The Content Studio”. As a natural part of this we have designed a new logo and are working on a special website to promote what we do and how we can help our clients. This is the result of the logo: As a way of developing we will also to a make over of our ”Analysis” title and rebrand it. This will be presented this fall. But the...

We are happy to announce that our Swedish office have been nominated to the big Publishing Prize – Svenska Publishingpriset – for best print supplement. And guess what – this is the second time in a row! This is from last year when we ended up runner up third. This is good news and shows that our products are great and of superior quality. To be nominated you need to meet certain criteria: – Design – Text content – Visual content – Print, Repro, choose of...

The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...

This is how we do it in Neuer Wall in Hamburg, Germany. [video width="854" height="480"][/video]   BACK TO NEWS...

There is one company in the Netherlands that has been leading the way with their content marketing strategy ever since 1954. And it’s a company that you’ll find on almost every street corner: your everyday supermarket, Albert Heijn. In 1954 Albert Heijn started their print special Allerhande, a magazine full of recipes, interviews with chefs and inspiring articles about food. And those foods could of course be bought at Albert Heijn.        Over the years, Allerhande has become a massive...

APOLLO – PRINT In Sweden Apollo did this Native ad in print. Why this is so interesting is because of the result. Apollos sales increased with 20 %, in comparison to the year before. 61 % of the readers thought that the ad was easy to understand and 48 % answered that they became more positive to the company. 29 % said that they will visit their site. This is more than double the amount you get on average.   SHELL – PRINT This was an eight page...

DONG (NOW ØRSTED)– DIGITAL ON EKSTRABLADET.DK This was an ad from energy company DONG (now Ørsted) in Denmarks biggest evening paper and highlighted the global warming. An interview with a independent meteorologist who talked about what will happen if the sea level should rise with 6 meters, 15 meters and 30 meters. You could see (via infographics) how it would effect your home town. The only info about DONG (The energy company) is that they sponsor the article and that hey are...