We are happy to announce that our Swedish office have been nominated to the big Publishing Prize – Svenska Publishingpriset – for best print supplement. And guess what – this is the second time in a row! This is from last year when we ended up runner up third. This is good news and shows that our products are great and of superior quality. To be nominated you need to meet certain criteria: – Design – Text content – Visual content – Print, Repro, choose of...

The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...

This is how we do it in Neuer Wall in Hamburg, Germany. [video width="854" height="480"][/video]   BACK TO NEWS...

There is one company in the Netherlands that has been leading the way with their content marketing strategy ever since 1954. And it’s a company that you’ll find on almost every street corner: your everyday supermarket, Albert Heijn. In 1954 Albert Heijn started their print special Allerhande, a magazine full of recipes, interviews with chefs and inspiring articles about food. And those foods could of course be bought at Albert Heijn.        Over the years, Allerhande has become a massive...

APOLLO – PRINT In Sweden Apollo did this Native ad in print. Why this is so interesting is because of the result. Apollos sales increased with 20 %, in comparison to the year before. 61 % of the readers thought that the ad was easy to understand and 48 % answered that they became more positive to the company. 29 % said that they will visit their site. This is more than double the amount you get on average.   SHELL – PRINT This was an eight page...

DONG (NOW ØRSTED)– DIGITAL ON EKSTRABLADET.DK This was an ad from energy company DONG (now Ørsted) in Denmarks biggest evening paper and highlighted the global warming. An interview with a independent meteorologist who talked about what will happen if the sea level should rise with 6 meters, 15 meters and 30 meters. You could see (via infographics) how it would effect your home town. The only info about DONG (The energy company) is that they sponsor the article and that hey are...

Native advertising is paid advertising and part of Content Marketing. The ads are named Sponsored Content, Advertorial, Branded Content or Company presentation (We find many names for those we love). Why Native Advertising? 1. It doesn’t tell you to buy something for ONLY € 9,99! – It tells you why you need the product 2. Native Advertising gives you knowledge via experts – Tell your customers what you are good at 3. Native Advertising tells a story – What is the story behind a product/project? You remember...

We all know that Content Marketing works. But what's even more important than before is the distribution. Just to give you a quick reminder about Content Markting before we head into distribution. You create great content by making it: Interesting for the target group Valuable for the target group  Relevant for the target group Honest   Once again: Don't forget that Content Marketing is THE most talked about marketing tool today.   Distribution is the new KING? But Content Marketing is nothing without the marketing part. You need to market your...