The CMA did a survey to see what will be hot in Content Marketing for 2018/2019. The Content Studio has picked some of their favorites. Brand Trust Fake news is on everyone’s lips these days. What can you as a reader/consumer believe in? Brand trust has become more important than ever. One way to get the trust back is to use journalists or editorial writers. This is something we have been doing on EMP since the beginning. We are glad that more companies...

This is how we do it in Neuer Wall in Hamburg, Germany. [video width="854" height="480" mp4="https://europeanmediapartner.com/wp-content/uploads/2018/04/EMP-Germany.mp4"][/video]   BACK TO NEWS...

There is one company in the Netherlands that has been leading the way with their content marketing strategy ever since 1954. And it’s a company that you’ll find on almost every street corner: your everyday supermarket, Albert Heijn. In 1954 Albert Heijn started their print special Allerhande, a magazine full of recipes, interviews with chefs and inspiring articles about food. And those foods could of course be bought at Albert Heijn.        Over the years, Allerhande has become a massive...

Native advertising is paid advertising and part of Content Marketing. The ads are named Sponsored Content, Advertorial, Branded Content or Company presentation (We find many names for those we love). Why Native Advertising? 1. It doesn’t tell you to buy something for ONLY € 9,99! – It tells you why you need the product 2. Native Advertising gives you knowledge via experts – Tell your customers what you are good at 3. Native Advertising tells a story – What is the story behind a product/project? You remember...

We all know that Content Marketing works. But what's even more important than before is the distribution. Just to give you a quick reminder about Content Markting before we head into distribution. You create great content by making it: Interesting for the target group Valuable for the target group  Relevant for the target group Honest   Once again: Don't forget that Content Marketing is THE most talked about marketing tool today.   Distribution is the new KING? But Content Marketing is nothing without the marketing part. You need to market your...

Everybody is talking about Native Advertising today. If you don't know what it is you can go to this blog post ”What is Native Advertising?”. But does it really work? We have gathered information from different sources and created a list of our own why Native Advertising is a great way to get your message out. Enjoy! Why Native Advertising works* 1. It doesn't tell you to buy something for ONLY € 9,99! – It tells you why you need the product 2. Native Advertising gives you...

It's difficult to mention Content Marketing without mentioning Native Advertising. But is there a difference? Yes there is. We have summed it up for you in this post. Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing relevant and engaging content to your specific target group in order for the company to increase sales and profit. Content marketing is a constant process that runs during a long period of time. Earlier the definition was that you should ”own”...