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There is a simple definition to define great content: content that reaches the goals that were set. Before making content, you have to think about the type of content that you want to use, and what media is most useful to reach your goals. There are three categories in which content can fall. It can be used to entertain, to inform or to instruct.   Enjoyable content is mainly used to remind the reader of your company and to inspire them to...

One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach more qualified consumers is to target smaller, more specific groups.One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient...

How many and which channels did you use today to inform yourself and stay up to date? Probably not just one or two. It starts with checking the mobile phone in the morning. Social Media such as Instagram, Facebook, LinkedIn is waiting for all of us. You continue on with reading the daily newspaper during the lunch break. Maybe we spend the evening watching TV and checking Instagram, Facebook, LinkedIn again before going to sleep. We use a lot of channels every...

  1. You create content about something nobody cares about You need to make people interested. Maybe it’s not the right move to concentrate on a subject that only you as company thinks is important. Instead focus on a subject that engage the target group you would like to communicate with. For example, If you are a energy company. Don’t focus on your latest invention/product. Focus on subjects like sustainability, environment etcetera. Topics your target group are interested in, that’s why they...

Photo: Stina Stjernkvist   European Media Partner is nominated for the Swedish National Communication award – Publishingpriset – in the category “Best Print Supplement”, for the magazine Golf – Business & Pleasure, which was distributed in Dagens industri May this year.   Carl-Johan Hedman was Campaign Manager and the campaign was not only focusing on golf. Inspiring articles about traveling, food, drinks and living made this a fantastic glossy magazine. Great work by the Swedish Content Studio as well.   The Publishing Prize, which is independent...

Native advertising, or as we like to call it, Partner Content, is quickly gaining popularity in the marketing world. It focuses on the idea of creating an advertisement that blends in with its surroundings. In our case, that means the partner content blends in perfectly with our editorial content. Rather than disrupting the customers attention and experience, the partner content has a very similar look as the content it is viewed in.Native advertising, or as we like to call it,...

Artificial Intelligence, or AI, gets more and more important for us as we speed towards the future. Some people speculate that AI could be able to find patterns and trends in content marketing, analyze, fine tune and adapt to those in order for a company to be more efficient. Not only that, but faster than a whole trend analyzing team could do in days or weeks, actually in just a few seconds. “Fast-fast” as Nick Lucid usually puts it on...

To us Content marketing is a strategy to create and distribute relevant content of great quality. It has to consist of informative editorial content, rather than customer-oriented articles in order to reach the intended public – those in which we can accumulate a growing interest. It’s a method that is to be used continuously to establish credibility, new customers, knowledge and, further on, loyal customers. If a certain structure and quality is reached one will gain trust from the public and that will...

A really good story goes beyond the goal of pure entertainment: It remains in the memory and manages to inspire its listeners to become their own storytellers. But how can companies use the gift of storytelling for themselves?   Stories engage the listener – let him or her think along and experience personally. In this sense, innovative marketing relies on storytelling along with strong images. But a story does not write itself. The following 10 tips should be followed by companies in...

All of us learn how to tell stories and paint the picture daily, but now that we are working with natives more than ever, how can we convince our customers that good storytelling is of big importance to them too? And what should we think about when we tell our stories? Important is to convince our customers that them telling a dry, rational and numbers-based story might not always be the best way to go when you want to sell something....