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2018 has come and gone, and it was a truly great year for native advertising. One thing is for certain, though, there is more excitement to come.   Authentic storytelling will be key Engaging, relevant and authentic storytelling is more important now than ever. The coming year will undoubtedly bring shifts in content formats, channels and metrics, but authentic content should most certainly remain. “As the digital content landscape becomes more cluttered with noise and more difficult to navigate – due to restrictions and...

Businesses that have a story to tell will become more precise and have a higher credibility. Even though the business is a professional affair, B2B companies do well to enrich their content marketing with emotional stories. But how does the mix of storytelling and specialized information succeeds?   B2B companies have recognized content marketing as a winning strategy and are trying to apply it across multiple channels. 34 percent spread content via their own corporate blog. In addition, 32 percent publish case studies...

The journey from being a small start-up with two employees, to an international company with around 125 employees (as of Q1 2019) operating in five different countries has been far from smooth. It’s been a rocky – but fun – experience for the two founders; Fredrik Thorsson and Jonathan Andersson. For those who don’t know the story of European Media Partner, we will talk a little bit about the background before we talk about the future. Because if you ask the two...

Print advertising is perceived as very useful, and hardly ever as annoying. Advertising on TV and the internet, however, does annoy many users. In a recent survey on the acceptance of advertising forms, Print scores best. 63 percent of those polled by the market research institute Imas International attest to high-value advertising. Only TV advertising is considered more useful with 69 percent approval – but almost as many users (66 percent) of television advertising state that it annoys them. In contrast, only...

Consumers are faced with nonstop impressions throughout the day. We are constantly overexposed with commercials, sales, offers, news, social media, entertainment etc. It’s actually been estimated that most Americans are exposed to the crazy large amount of 4.000 to 10.000 ads each day! Therefore, our brain automatically blocks most of these impressions out. In other words – it’s not an easy job for companies to reach their target group with their message. It has to stand out, be easily absorbable...

Read all the nice facts on how it’s going with the content marketing in Denmark this year compared to 2017. It is worth having a look at, no matter which country you are in!   Click on the image to see the facts.   The report can be downloaded (only in Danish, unfortunately) here: https://pages.brandmovers.dk/content-marketing-i-danmark-2018...

This week, we want to introduce you all to one of our senior campaign managers. Roos Naftaniel has been working with us for a year now, so it seems only fair to show you the face behind the sales mails. Who are you? “My name is Roos Naftaniel, I’m 28 years old. Right now, I’m living in Amsterdam, but I’m moving to Badhoevedorp next week.”   How many projects have you done? “Right now I’m working on my fifth project, which is the Christmas Guide...

Native advertising works best when the content matches perfectly with the look and feel of the editorial content surrounding it. One website that has truly understood this is Buzzfeed. Their content is usually funny and not to be taken too seriously. And their native ads are the same. Take a look at the following examples:   https://www.buzzfeed.com/callofduty/jokes-only-call-of-duty-fans-will-get?b=1#.xnW66RoWVO This post has a clearly defined audience, which gives it a touch of exclusivity. Jokes and memes though? Those are Buzzfeed’s core business.   https://www.buzzfeed.com/h2/osmo/hbo/10-feelings-all-nyc-girls-have-at-least-once?b=1#.qxNBB4QVmg Content that you can...

When done right, native advertising can be one of the biggest opportunities for publishers and brands alike. Traditional brand ads, both in print and online no longer interest consumers the way they used to. But what can make a native ad successful?   First of all, there is a fine line between catering to your advertisers’ commercial needs, and the audience’s wish for reliable and trustworthy journalism. Native advertising pushes the boundaries between the editorial and commercial sides of business, which can...