You might not believe it, but Christmas is right around the corner already. Brands right now are working on their Christmas strategies, but Christmas doesn’t look the same this year. What should they be thinking about? Covid has changed the way in which we shop for Christmas. According to the British Retail Consortium, 40% of Christmas...
Smartphones – we cannot imagine our lives without them nowadays. It’s the most important device in our daily lives and we use it not only for calls and messages, but also for research, taking photos and gaming. In fact, the average German (age 18 to 24) takes a look at their smartphone 56 times a day. Of course, marketeers already use this...
Four ways in which print-marketing can be useful 1. Awake customer interest: Digital products are more and more common, and customers try to avoid the huge amount of digital ads. The effect of that is that the customer is annoyed and loses trust in the brand. In print, they often make a conscious choice as to whether they want to read the...
Online, Generation Z is a hot topic. The consensus seems that they are the hardest target group to reach, immune to marketing and above all, they are an opinionated generation. But can they really not be reached? They are for sure unique, but not unreachable. The question is how do you reach them in the best way? Website think-online.nl tells...
In uncertain times, stories are of more importance than ever. They cause social cohesion and help us understand each other better. Next to that, they also help to entertain us and take our minds off our worries. They bring people together to make sure a candidate becomes the next president or not. But also within companies stories seem to be...
Marketing experts know that personalized marketing is getting more and more important. A lot of people like getting personal with the brand, so they feel comfortable and trust the brand. In content-marketing we follow the strategy “Think like the client! Try to find out what they want and listen to their needs.” In this article you can...