Great Native Examples – Print
APOLLO – PRINT
In Sweden Apollo did this Native ad in print. Why this is so interesting is because of the result.
Apollos sales increased with 20 %, in comparison to the year before.
61 % of the readers thought that the ad was easy to understand and 48 % answered that they became more positive to the company.
29 % said that they will visit their site. This is more than double the amount you get on average.
SHELL – PRINT
This was an eight page ad in NY Times made by Shell. Although references to the company are minimal. Native advertising is a hype in the advertising industry. Of course the content is also available online. Think Cross Media!
GUINNESS – PRINT
Never gets old.
Instead of talking about the beer they are talking about oysters and cheese. Information about the taste, geographic and of course that Guinness taste great with it!
WELLVITA – INFOGRAPHICS + INFORMATIVE TEXT IN PRINT
This weekend this full page could be seen in Sweden. Although the layout and infographics are not the best it’s a great way of combining infographics with informative content. This is something we can work more with in our campaigns. Try it out!
FYI. The biggest morning papers in our countries are actually going really well now. There were a dip 2010–2015 but last year they see an increase in reach and investment. Print works!