Print is important!

30/09/2020

Four ways in which print-marketing can be useful 1. Awake customer interest: Digital products are more and more common, and customers try to avoid the huge amount of digital ads. The effect of that is that the customer is annoyed and loses trust in the brand. In print, they often make a conscious choice as to whether they want to read the...

How to reach Generation Z

30/09/2020

Online, Generation Z is a hot topic. The consensus seems that they are the hardest target group to reach, immune to marketing and above all, they are an opinionated generation. But can they really not be reached? They are for sure unique, but not unreachable. The question is how do you reach them in the best way? Website think-online.nl tells...

Why we need stories

30/09/2020

In uncertain times, stories are of more importance than ever. They cause social cohesion and help us understand each other better. Next to that, they also help to entertain us and take our minds off our worries. They bring people together to make sure a candidate becomes the next president or not. But also within companies stories seem to be...

It’s getting personal with personalized marketing

05/08/2020

Marketing experts know that personalized marketing is getting more and more important. A lot of people like getting personal with the brand, so they feel comfortable and trust the brand. In content-marketing we follow the strategy “Think like the client! Try to find out what they want and listen to their needs.”   In this article you can...

Writing copy: Do’s and Don’t’s

28/07/2020

We all know someone who can write a nice text, but not everyone can write great copy. These ten tips will help you and your customers write better texts that really catch the eye.   Don’t 1 – Too much jargon Of course you understand everything about the sector you work in, but you cannot expect your visitors to have the same kind...

Communication during a crisis

13/07/2020

As the days and weeks pass by we accept the crisis and living with the virus more and more. That is good, but companies can also use the crisis as a unique opportunity to take market shares. Hereby some good tips:  1. Don’t stop communicating. The show must go on – no matter if you are struggling with bad days or problems. People spend way...