It’s getting personal with personalized marketing

05/08/2020

Marketing experts know that personalized marketing is getting more and more important. A lot of people like getting personal with the brand, so they feel comfortable and trust the brand. In content-marketing we follow the strategy “Think like the client! Try to find out what they want and listen to their needs.”   In this article you can...

Writing copy: Do’s and Don’t’s

28/07/2020

We all know someone who can write a nice text, but not everyone can write great copy. These ten tips will help you and your customers write better texts that really catch the eye.   Don’t 1 – Too much jargon Of course you understand everything about the sector you work in, but you cannot expect your visitors to have the same kind...

Communication during a crisis

13/07/2020

As the days and weeks pass by we accept the crisis and living with the virus more and more. That is good, but companies can also use the crisis as a unique opportunity to take market shares. Hereby some good tips:  1. Don’t stop communicating. The show must go on – no matter if you are struggling with bad days or problems. People spend way...

The pros and cons of influencer marketing

11/02/2020

Influencer marketing is one of the latest trends in the marketing field. Companies are using this trend to attract more attention and generate higher sales. many people think that influencers are always directly associated with “sponsored posts”, such as a picture with a product presentation on Instagram. But this is not the case:...

Consumer trends in the Netherlands

05/02/2020

In the Netherlands, an interesting ‘whitepaper’ was published from the national consumer guide in cooperation with PostNL. In the research conducted the big question was do consumers find it important to be approached in a personal way by companies? Companies are trying to approach us in a personal way, but is that still personal? The...

Print is hot

05/02/2020

“The most interesting trend right now is that print media is going against all mega trends, where it has long been counted out.” “Over a year ago CMA published a report into the future of print, a report that a decade or so ago no one expected they would be reading in 2018. The bald facts about print’s decline are well documented. For...