Are you looking for a way to step up your content marketing strategy in 2021? If so, you’re not the only one. Many companies use content to reach their target audience and grow their brand. business2community.com tells us how to take our content marketing strategy to the next level in 2021.
Prioritize mobile users
Did you know that over 52.2% of all internet traffic comes from mobile users? In other words, if your website isn’t ready for people using these devices, there’s a good chance they will never get to check out your content. As a result, the chances of them becoming a subscriber or customer are small. Start by making sure you’re using a mobile-friendly design on your website. Your content should be formatted in a way that’s easy to read on smartphones and tablets. Short paragraphs broken up by H2 headings an are excellent way to make sure people can read your blog posts on their devices.
Diversify lead generation efforts
There are many ways to generate leads for business. One popular way to grow your lead list organically is with push notifications. Businesses are starting to use push notifications to alert customers about upcoming specials, new content, and even flash sales. You can also get more people to sign up to your email list by creating targeted lead magnets for your blog posts. For example, you could write a blog post that talks about a specific topic in great detail. At the end of the post, include a download link to a full PDF with more information, images, and guides. Encourage users to subscribe in exchange for the extra content.
Put emphasis on engagement
Some of the most successful businesses out there put a strong emphasis on engagement throughout their content. There are several ways you can make your blog posts more engaging for first-time visitors and subscribers alike. You could try asking a question at the end of your article or video and leave an open comment section.
Analyse data to understand your audience
Start by looking at the Google Analytics data on your website. Use the data here to learn about your target audience. Discover your most popular posts, and see how many of those blog visitors turned into customers. If you can understand how users interacted with your content in the past, you can use it for new post ideas. For example, if your blog on gardening is doing well, but you notice that over 75% of your traffic is on posts about flowers instead of vegetables, you can start planning future content based around flowers for more traffic. Also take a look at social media to see how consumers are engaging with your brand and the industry as a whole.